Hi there, I’m Isma
I’m a UX and service designer with 3+ years of consulting and corporate experience helping medium and small businesses improve their user experiences and service strategies. I see design as a tool for transformation—helping businesses, organizations, and communities evolve. Great design is about challenging assumptions, embracing uncertainty, and iterating until the dots connect. I specialize in uncovering the relationship between brands and their customers by mapping major pain points across the user journey. By identifying these gaps, I help businesses craft better experiences that drive engagement and growth.
Experience
Started freelancing in 2015 while studying industrial design, where I gained experience in spatial design and branding. Later, I moved to Italy to specialize in service strategy and user experience.
During my studies in Product-Service System Design, I joined Bosch RideCare Solutions in Stuttgart as an intern, supporting multiple digital and physical touchpoints to enhance safer mobility experiences. After graduating from Politecnico di Milano in 2022, I joined Finsa, an Italian consultancy, as an experience designer, collaborating with small and medium-sized businesses across industries like sustainable mobility, healthcare, building technology, and digital accessibility.
Service & UX designer
Finsa Spa
Nov 2022 - Current
UX designer
Bosch Mobility Solutions
Jan 2022 - Jun 2022
Product & UX designer
Italfrigo Service SRL
Jan 2021 - Apr 2021
MSc in Product Service System Design
Politecnico di Milano
Sep 2019 - Jul 2022
Growth-driven design services
UX/UI Design
Getting hans-on through user research, interaction design, and prototyping. By untangling user pain points and listening to their needs, I create the conditions that lead to engaging experiences that drive usability and customer satisfaction.
Service Design Methodologies
Zooming in to hear the stories of your users and understand their pain points, then zooming out to analyze the market landscape and brand-customer relationships. By coordinating cross-functional teams and stakeholders, I help businesses improve the overall service experience.
Accessibility Assessments
Promoting accessible design practices by deploying structured evaluation protocols and conducting qualitative user research. Beyond meeting standards, the goal is to create more intuitive, inclusive, and user-friendly interfaces that genuinely connect with people.
Art Direction & Video Production
Leveraging visual storytelling as a strategic communication tool, I help companies communicate complex ideas effectively. Through art direction and video production, I craft engaging narratives that enhance clarity, engagement, and brand impact.
© ismael godinez 2025